Newsletter · · 6 min read

Modus and Industry Milestones

The newsletter passes 1,000 subscribers. And what a recent private equity deal signifies for the family-office ecosystem.

Envelopes swirling in the air because Modus has more than 1,000 subscribers
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Just three months since this newsletter started, Modus already has over 1,000 subscribers and grows daily.

Who is reading besides you? Everyone you’d expect: Employees from more than 160 single-family offices, hundreds of people at multifamily offices and other private wealth managers, OCIOs and investment consultants, coverage groups at asset managers and investment banks, and lawyers, accountants and others who work with the wealthiest private investors.

Thank you for supporting an independent media company where journalism will always remain the priority.

Many people have asked how else they can help, which I’m grateful for. The best way is to share this newsletter with professionals like yourself, tell them why you like it, and encourage them to subscribe here.

But this is just the beginning. Onward!


Last week, this newsletter reported on Aquiline Capital Partners’ recent acquisition of SEI’s family office business, including its Archway software. They have big plans to build “the best family office technology and service platform” that exists.

What the newsletter didn’t acknowledge was the significance of an $11.3 billion investment firm (assuming the deal closes as expected next quarter) gaining control over one of the oldest accounting and portfolio reporting software used by family offices, private banks and other wealth and asset managers. Archway counts 10 of the wealthiest 25 families in the U.S. as clients, along with more than 575 other ultra-high-net-worth families, and tracks a total of $723 billion in assets.

Many software companies with family-office customers have raised venture or private equity funding. But to Modus's knowledge, no company in the family-office ecosystem like Archway has had a sole private equity owner until now.

The deal is another sign of the growth and maturation of the family-office universe. 

As the number of family offices increases from 8,000 to more than 10,700 in 2030, and they get wealthier, competition amongst their software and service providers will expand and intensify, Chayce Horton, a senior analyst at Cerulli Associates, a Boston-based research and consulting firm, told Modus.

These things are cyclical. All-in-one platforms are created to better serve customers. As those platforms age, entrepreneurs build better versions of the individual components so that customers can choose their own tech stacks. Then, some of the “best-of-breed” businesses add more to their own core offerings, or someone sets out to build a fresh, all-in-one platform. The cycle is not absolute; everything happens continuously because different customers and needs will exist. But there is an ebb and flow to what is most popular.

Aquiline has bought into the future of an all-in-one platform for family offices, and the private equity firm “has a solid track record of success in the wealth-ops space and has large scale, so not surprised to see this move from them,” Horton said. The company has previously invested in other wealth management-adjacent companies, including Artivest, AssetMark and Mirador.

There will never be fewer family offices either, barring some change that would require them to file with regulators. However, even that might not necessarily curtail their growth. The longtime barrier of finding and selling to family offices will remain, but capital raised or coming from a private equity owner could help service providers overcome that.

“Offering a differentiated and best-in-class technology that improves the operations of family offices is just as important as getting it in front of practitioners — especially as more and more firms look to compete for business,” Horton said. “Having the backing of private or venture capital can be an advantage when taking products to market.”


In last week's newsletter, a jumbled sentence incorrectly reported that SEI started Archway Technology Partners in 2002. Archway was founded in 2002 and SEI acquired the company in 2017.


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