Newsletter · · 6 min read

Future Proof Takeaways

A reporter’s notebook from a family-office panel and more at a new wealth management conference.

The crowd at the Future Proof Citywide conference on Miami Beach
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Forgive me; this week’s newsletter is a little short. Let me explain:

On Sunday, I traveled from New York to Miami, flung my bags into a cheap hotel room, navigated a hallway full of bikini-clad coeds, and immediately met someone at a bar to prime myself for the rest of the week. I spent all of Monday and Tuesday on the beach with thousands of other people, where we mingled and drinks flowed before live music blared. (I got on stage at one point, but I’ll spare you the details for now.) I am exhausted and sunburnt.

I swear I was not on spring break! I was attending Future Proof Citywide, a new wealth and asset management conference.

If you were hoping to read a finance conference version of the amazing GQ story “All Aboard the SS Kid Rock,” you’d be disappointed. I socialized on the beach for two days over drinks, but all those conversations were professional, mostly over iced coffee or water.

I took the stage, too — to moderate a discussion about governance and resolving conflicts at family offices with Andrew Pitcairn, a fourth-generation family member and chair of the Pitcairn family council, and Brian Broadway, a vice president at Fidelity’s FORGE Community. I’ll share a video of the whole conversation in a couple of weeks, but in the meantime, I wanted to highlight one of its most important takeaways.

Established in 1923, the Pitcairn family office has reinvented itself twice over the past century and evolved in other ways while expanding to more than 1,000 family members (including spouses). It now also advises over 100 other families and a total of $9 billion in assets. While that might sound like a lot of change to other family offices, Andrew said one thing the Pitcairns regret is not making some changes sooner.

Both panelists stressed to the audience of financial advisors that good governance is not really about creating the perfect plan or structure that will last 100 years. It’s about creating a plan or structure that best serves the family members now and can be adapted as needed in the future. The best-laid plans often go awry anyway.

More private wealth management firms seem to be using or, as someone once told me, “hijacking” the term “family office,” and why wouldn’t they? It has a cachet. And if you’re helping clients manage their investments, handling bills, taxes, and trusts, and doing other things for them, is there a better way to market that? Some in the single-family-office world will scoff at that notion. 

But while I was at the conference and talking to wealth management firms (financial advisors are the majority of the 2,500 attendees), it felt like their pursuit of families worth $50 million, $100 million or much more — including those who already have a family office of some kind — is intensifying.

These firms realize that handling bills and taxes and offering concierge services no longer stand out the same way. To compete for all segments of wealthy clients, they are already using their scale and resources to hire and build platforms to sophisticate their investment management, and some have effectively created an outsourced chief investment office in the process.

Those firms are creeping into the family-office realm. Three firms I spoke with in Miami said they already manage at least one sleeve of some family-office portfolios and do nothing else for them.

It’s interesting that in addition to the traditional OCIOs and asset managers, private wealth management firms — the companies hijacking the term “family office” — seem to be emerging as another partner to help family offices with their investments.


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